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The Economics of College Athletics Have Already Changed. Most Universities Haven't.

ARC9 LABS

Terms of Use

Effective Date: Mar 31, 2026

1. Introduction

ARC9 Labs (“ARC9,” “we,” “our,” or “us”) is an institutional advisory and applied intelligence group operating under license from Forlytica Applied, the commercial arm of the Forlytica Research Group.

This website (“Site”) provides descriptive information regarding ARC9’s advisory approach, institutional engagement model, and analytical perspectives on collegiate athletics and related economic systems.

These Terms of Use (“Terms”) govern your access to and use of the Site. By accessing or using the Site, you agree to be bound by these Terms.

2. Purpose and Use of the Site

a) Scope

The Site provides high-level descriptions of ARC9’s advisory frameworks, analytical approach, and engagement structure. It does not disclose proprietary models, internal methodologies, datasets, or research mechanics.

b) Eligibility

You may use the Site only if you are legally capable of entering into a binding agreement in your jurisdiction.

c) Permitted Use

You may:

  • Review public materials

  • Reference the Site for informational purposes

  • Inquire about institutional advisory engagements

All use must comply with these Terms and applicable law.

d) Prohibited Conduct

You may not:

  • Reverse engineer, infer, or attempt to extract proprietary systems or methodologies

  • Misrepresent ARC9 Labs’ role, findings, or capabilities

  • Use Site materials for deceptive, unlawful, or competitive misuse

  • Interfere with Site operation, security, or availability

e) No Rights Conferred

Access to the Site does not grant any license or rights to ARC9 Labs’ or Forlytica’s proprietary frameworks, systems, data, or intellectual property unless expressly granted in writing.

3. Institutional Engagements

All advisory work is conducted solely pursuant to a separate written agreement defining scope, deliverables, intellectual property, confidentiality, and commercial terms.

Nothing on the Site constitutes an offer, proposal, or commitment to provide services.

4. Intellectual Property

a) Ownership

All Site content—including text, graphics, layout, trademarks, logos, and visual systems—is owned by or licensed to ARC9 Labs or its affiliates and is protected by applicable intellectual property laws.

b) Limited Reference Use

Public content may be referenced with proper attribution. Reproduction, redistribution, modification, or commercial use requires prior written permission.

c) Trademarks & Identity

“ARC9 Labs,” “Forlytica,” and associated marks and visual elements may not be used without authorization.

5. Submissions and Communications

Unsolicited submissions are non-confidential unless otherwise agreed in writing. Submission does not create any obligation, compensation right, or ownership interest.

All communications must be lawful, accurate, and non-disruptive.

6. Disclaimers

a) Informational Nature

Materials on the Site are descriptive of advisory frameworks and engagement models and do not constitute investment, legal, accounting, regulatory, or professional advice.

b) No Warranty

The Site and its content are provided “as is,” without warranties of accuracy, completeness, fitness for a particular purpose, or uninterrupted availability.

7. Non-Reliance and Limitation of Liability

Use of the Site does not create any advisory, fiduciary, client, or professional relationship.

To the maximum extent permitted by law, ARC9 Labs disclaims liability for indirect, incidental, consequential, or punitive damages arising from Site use. If liability cannot be disclaimed, it is limited to USD $100.

8. Ethical and Responsible Use

You agree not to misuse Site content for:

  • misinformation or misrepresentation

  • deceptive or misleading attribution

  • unlawful or unethical application

9. Third-Party References

References to external institutions, conferences, technologies, or organizations are for contextual purposes only and do not imply endorsement or affiliation.

10. Compliance and Export Controls

You agree to comply with all applicable laws and regulations, including export controls and sanctions.

You represent that you are not subject to applicable trade restrictions and will not use the Site for prohibited purposes.

11. Security and Responsible Disclosure

If you identify a potential security issue, contact:

engage@arc9labs.com

Do not attempt unauthorized access, testing, or disclosure.

12. Governing Law and Miscellaneous

These Terms are governed by the laws of the State of Utah, without regard to conflict-of-law principles. Exclusive venue lies in Utah County, Utah.

If any provision is held unenforceable, the remainder remains in effect.

These Terms constitute the entire agreement regarding Site use.

13. Relationship to Forlytica Research Group

ARC9 Labs operates under license from Forlytica Applied and applies select outputs derived from research conducted by the Forlytica Research Group.

Nothing in these Terms grants access to or rights in such underlying research or associated systems.

14. Revisions

We may update these Terms from time to time. Continued use of the Site constitutes acceptance of the revised Terms.

15. Contact

ARC9 Labs
All inquiries: engage@arc9labs.com

© 2025–2026 ARC9 Labs. All rights reserved.